Artificial intelligence has been on the rise in the economy for years . Online gambling operators are also beginning to increasingly recognize their value for their offer. In the near future, many are likely to integrate AI into their casino and sports betting products as a matter of course in order to achieve better fraud and player protection.
In doing so, users may not necessarily recognize the AI as such. Similar to modern chatbots, in which there is hardly any difference to communication with real people, the AI in the gaming business tends to work in the background.
For customer service and more security
However, the area of application goes far beyond the use in customer service and answering uncomplicated questions about gambling. AI solutions can be used in online casinos as virtual dealers and croupiers at gaming tables. In contrast to human workers, they work fully concentrated around the clock.
But even when it comes to fraud protection, the AI would be able to provide valuable services. By tracking all activities on the online platforms, the technology could inform security personnel immediately if irregularities occur.
In sports betting, AI can also increase protection against criminals. She looks for suspicious betting activities that could indicate manipulation at providers such as Ladbrokers and Coral. In this way, it helps combat match-fixing in sports and protects players and providers from the consequences of fraud.
At the same time, the software provides valuable services in uncovering fraudulent customer accounts through better authentication techniques such as biometric verification. It also helps to identify criminals and prevent illegal transactions.
Strengthen player protection with artificial intelligence
More and more gambling authorities are demanding more effective steps from providers to prevent gambling addiction and other negative effects on gamblers. In the area of player protection , too , AI can help uncover problematic behavior by players and initiate countermeasures.
The gaming provider Kindred will shortly show what AI support for player protection can look like in practice. According to its own information, the Swedish company has developed an offer with the Bettor Time app that automatically helps vulnerable players. This should be done with the help of a time recording integrated into the app. This would be used to track all of the player's gambling activities. From this, the AI learns about the user's gaming behavior. If they later log in to the game at times that are unusual for them or at shorter intervals, the system will sound the alarm and give the person concerned tailor-made advice on how to play more responsibly.
But AI has another invaluable advantage for providers: It helps to collect, organize and analyze the huge amounts of data that players are constantly generating. The system supports gambling companies in getting to know their customers better
On this basis, operators can make individual offers to the players or adapt their marketing strategy at lightning speed to current trends that the AI has filtered out, for example, from social media channels. This enables the AI to earn even more with existing and new customers. The extent to which this runs counter to player protection is another matter.
